How Real Estate Agents Can Help Homeowners Save Big on Utility Bills

The rising cost of utilities can make homeownership feel like a financial squeeze—but as real estate professionals, we have the power to help buyers and owners save money and improve their quality of life.

Energy Efficiency is More Than a Buzzword

Helping buyers and owners save on utility bills isn’t just good advice—it’s a surefire way to position yourself as a trusted expert in real estate. Did you know that 82% of homebuyers prioritize heating and cooling costs when choosing a home? That’s straight from the National Association of REALTORS®’ 2024 Profile of Home Buyers and Sellers. Whether it’s by recommending energy-efficient upgrades or sharing simple DIY fixes, you can empower your clients to save money while enhancing their home’s comfort and value. Let’s explore practical, actionable ways to make energy efficiency a part of your real estate expertise.

Conducting a Home Energy Assessment

A professional home energy audit is the first step toward improving efficiency.
What It Is: Energy auditors inspect a home’s systems and pinpoint areas of inefficiency, from leaky ductwork to outdated appliances. They even use high-tech tools like infrared cameras to locate heat loss.
Why It Matters: Audits identify cost-effective improvements with high ROI, like air sealing and insulation. Clients can even claim 30% of the audit cost (up to $150) on their federal taxes.
Quick Tip: Direct buyers and owners to their utility company’s website, which often lists certified auditors or rebate programs. Not ready for a professional audit? 

Pro Tip:  Energy.gov offers a DIY home audit checklist.  Click here to get started.

Targeting the Biggest Culprits: Leaks and Insulation

Many homes “leak” money—literally.
What It Is: Poor insulation and gaps around doors and windows are some of the biggest energy wasters. Even older homes, which may not meet modern standards, can benefit from a few strategic upgrades.
Why It Matters: Sealing leaks and adding insulation reduces energy bills dramatically, and these upgrades are surprisingly affordable compared to high-tech fixes like solar panels.
Actionable Ideas:

• Use weatherstripping on drafty doors and windows.
• Add blow-in insulation in attics or walls.
• Fill gaps in exterior walls with spray foam.

Something as simple as thermal drapes or an insulated doggy door can make a noticeable difference!

Leveraging Smart Tech to Maximize Savings

Technology can help homeowners keep their energy usage in check.
What It Is: Tools like programmable thermostats and energy-efficient appliances are becoming standard in many homes. These gadgets automate energy savings by optimizing when and how systems run.
Why It Matters: A programmable thermostat alone can reduce heating and cooling costs by 10–15% annually. Plus, upgrading appliances often qualifies for tax credits.

Pro Tip: A smart thermostat makes a thoughtful housewarming gift—it’s practical, easy to install, and will remind your clients of your expertise long after closing day.

Educating Clients on Tax Credits and Rebates

Helping Homeowners and Buyers save doesn’t end with the transaction.
What It Is: Federal and local incentives can offset the cost of energy-efficient upgrades. For example, the Energy Efficient Home Improvement Credit allows homeowners to claim 30% of their costs (up to $1,200 annually) for improvements like windows and doors. Heat pump systems qualify for even higher credits, up to $2,000.
Why It Matters: Homeowners and Buyers are more likely to invest in efficiency when they understand the financial benefits.

Resource: Tools like the Energy Star Rebate Finder, where you can search for local incentives by ZIP code are free to use.  Get started here.

Offering Ongoing Support and Expertise

Being a resource for you doesn’t end when the ink dries on the contract.
What It Is: Small, ongoing tips like changing furnace filters regularly or scheduling annual HVAC maintenance can help homeowners save money and avoid costly repairs.

My Final Thoughts: Saving Energy and Building Relationships

Helping Homeowners and Buyers save on utility bills isn’t just about reducing costs; it’s about showing your my value as a real estate professional who goes above and beyond. By sharing actionable advice, connecting clients with resources, and offering thoughtful follow-ups, we become trusted partners in your homeownership journey.

And remember, if you know someone thinking of buying or selling, I’d love to be the real estate agent they call. Saving on utilities is just the beginning of what I can do to make their next move easier—and smarter.

Visit my website at www.RealvolutionHomes.com or call me today to learn more about how I can help you and your loved ones save on energy and so much more!

Source: National Association of Realtors

If you have any questions, want to know what the current value of your home is, would like to book an appointment with me or are looking for some free real estate related educational reports; make sure to Check Out My Link tree

Search for your next dream home or find out the value of your current home on my website www.Realvolutionhomes.com 

Dan McDevitt
Cummings & Company Realtors
Team Leader, Realvolution Homes Group