3 Crucial Insights for Selling Your Home This Fall: Mastering the Market Shift

August 26, 2024

The Fall Selling Season is upon us, and it's time to play it smart.

As summer fades, the once red-hot seller's market has cooled to a balanced state, and understanding what this means for you is key to a successful sale.  As a seasoned realtor, I’m here to share the top three things you need to know to navigate this fall’s real estate landscape like a pro.

1. Expect Slower Price Growth, But Better Affordability May Attract More Buyers

Fall has traditionally been the slowest time of the year for home sales, and this year is no different. With fewer buyers in the market, sellers might feel a slight chill compared to the competitive heat of spring and summer. However, this slower pace might just work in your favor.

Why? While price growth may slow, affordability improvements could lure back buyers who’ve been sitting on the sidelines.  According to Zillow, more buyers could enter the market as homes become more accessible.  But here’s the catch—inventory remains tight.  This means your home is likely to hold its value even if the frenzy of multiple offers slows down. For sellers, it’s a game of patience, but with the right strategy, you can still come out on top.

Tip: Keep your home competitively priced and in top condition to attract serious buyers quickly.


2. Mortgage Rates Are Unlikely to Drop Significantly

Let’s face it—many sellers are hoping for a miracle drop in mortgage rates to entice more buyers.  However, the reality is that rates may not fall much further.  The Federal Reserve’s potential rate cuts are likely already baked into current mortgage rates, so don’t bank on a significant drop.

What does this mean for you? Buyers are still facing affordability challenges due to higher interest rates compared to previous years.  This might mean fewer buyers can afford your home, but those who can are likely to be more serious.

Stat: Homes that are well-priced and strategically marketed are still selling within 18 days on average.


3. Well-Priced and Well-Marketed Homes Will Still Sell Quickly

Even in a neutral market, price is king. The affordability squeeze means buyers are hunting for value, and homes that hit the sweet spot in pricing are still moving fast. But it’s not just about the price—how you market your home can make all the difference.

Consider this: Homes that look new or recently remodeled command higher prices. Even small upgrades or fresh marketing tools like 3D tours can give your home that “new construction” feel that buyers crave.

Pro Tip: Consider offering concessions, such as covering closing costs, to make your home even more appealing without slashing the price.

My Final Thoughts: Stay Ahead of the Market with Smart Strategies

Selling your home this fall doesn’t have to be daunting, but it does require a well-thought-out approach.  By understanding the nuances of a balanced market, keeping a close eye on pricing, and leveraging every marketing tool at your disposal, you can still make a quick and profitable sale.

Remember, it’s all about strategy. Whether it’s consulting with a local expert (like yours truly) to get the pricing just right or considering smart concessions to sweeten the deal, small adjustments can lead to big results. If you’re thinking of selling—or know someone who is—I’m here to help you navigate this shifting market with confidence.

Need advice tailored to your situation? Let’s chat—whether you’re selling this fall or planning for the future, I’m here to ensure you get the best possible outcome.


Source:  Zillow

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Dan McDevitt 

Cummings & Company Realtors 

Team Leader Realvolution Homes Group